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Phil Riola

S.C. LIC # REC: 147709

Phil Riola represents coastal buyers and sellers with a holistic, consultative approach backed by The Real Brokerage Inc. and Real Luxury. Through Phil Riola Homes, he brings together 15 years of luxury real estate and property management experience with a decade of private equity expertise.

Phil began his real estate career in Beverly Hills, working alongside the top-producing Coldwell Banker agent in the world on more than $750 million in luxury single-family home transactions between 2012 and 2015. He was later recruited by a private equity firm, where he ultimately served as Chief Compliance Officer and helped establish investment vehicles exceeding $1 billion for high-net-worth and ultra-high-net-worth investors.

Today, Phil Riola Homes combines concierge-level service, refined in one of the most competitive luxury markets in the country, with cutting-edge AI-enabled data tools to deliver exceptional representation from the first conversation through closing. Clients benefit from the insight, discretion, and precision of a true top-tier operator.

Phil’s family has roots in Myrtle Beach since the early 2000s, and after 15 years in Los Angeles, he returned to the Grand Strand to be closer to his family and embrace the quiet coastal lifestyle. He and his family proudly support Special Olympics South Carolina, St. Frassati Catholic Church Carolina Forest, The Boy Scouts of America, The Academy Museum of Motion Pictures, and Project Angel Food.

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